BRANDING PRINT GLUCKIGLUCK
2014, Berlin, Germany
Sophie needed a powerful booth at a tradeshow in Paris to introduce her product to the French market. She believed that the gluckigluck vase/carafe spoke for itself and wanted a global ad campaign highlighting the noise the vase makes once water is poured from it.
The POS created was a series of posters introducing each color offered associated to different languages using "I gurgle" as a slogan.
logo, advertising posters
Creative direction and design Stephane Bee
Programming Stephane Bee
“Stephane got immediately what I wanted, even if I was not good in telling her what it is I wanted.
She realized that on the biggest and busiest European design fair “Maison Objet" one had just a few seconds
to catch new merchants. So she designed these genius posters, pure, clear of any distraction and convincing.
The only two words she added expressed the one unique selling point of my product.
Can it get any better? Needless to say: 30 new accounts during one show!"”
Sophie Malho // Founder, CEO