BRANDING PRINT INNOCENCE EN DANGER
Innocence in Danger is a Worldwide Movement for Protection of Children against all forms of sexual abuse counting 12 offices around the world, and collaborating with other NGOs sharing the same mission, vision, and commitments for minors. The client needed a full rebranding for their upcoming 10th year anniversary event sponsored by former French President Mr. Sarkozy and his wife. In conjuncture to that, they needed a targeted advertising campaign for specific French magazines and daily newspapers.
I redesigned Innocence en Danger's icon and incorporated it into a new logo. I chose a strong typeface to communicate the urgency of the mission of the organization. I created ads for each newspapers (Le Monde, Le Figaro, Le Parisien) and magazines audience with the same general voice yet I focus on the specific tone of each publication.
logo, advertising campaign
Creative direction and design Stephane Bee
"Stephane Bee saved us. The 10th year anniversary of Innocence en Danger needed a very fast yet effective revamp of the logo as well as a series of ad for various main stream magazines and newspaper. she was nto only able to find the right look for the brand but also designed ad focused to each target audience. Seh donated both her time and her talent.
Sacha Lucas // Press and Public Relations Innocence en Danger