BRANDING PRINT LE VERBALON
2013, Paris, France
Sacha and Yannick took over the management "Le Verbalon" a typical little Parisian brasserie in the 13th distrcit and needed to make it their own. The font of the name could not change as the owner was not willing to change the outdoor sign. Yet they needed their audience to understand that it had been a shift and that the restaurant was aiming for a more diverse and dynamic clientele. Yannick was very keen on having an actual glass ( a verbalon is a typical type of wine glass).
My design sensibility is never much towards literal design. I was able to create the illusion of a glass by using a simple line to draw the silhouette of a verre-ballon. I also removed the "tail" which was on the "A" of Verbalon as it did not have a clear purpose and was poorly executed. The team and clientele were ecstatic about the result.
logo, business cards, wine labels, menu
Creative direction and design Stephane Bee
“ Stephane Bee was able to successfully create the new image we needed for the restaurant to differentiate ourselves from the previous owner. We could not be happier with the result, we are thrilled. The logo represent us like hand and glove: sober, clear, aesthetic and creative. The clients noticed the new idenitty right away and positively approved!
Sacha Lucas and Yannick Gasnier // Restaurant Managers