BRANDING PRINT PLEIN POT
2012, Lausanne, Switzerland
A previous client contacted me in regard of a new venture business he was starting. He decided to turn a hobby - cooking - into a side business. He needed a name and a full visual identity.
After much brainstorming I came up with "plein pot" which means "full jar" but also full on (fast and furiously successful) described well Thibault's personality but also gave room for the company to grow without locking him in the "condiments" aisle. I used a "full" typeface with a jar as the "O" of "pot". Simple and effective.
name, logo, business cards, jar labels, website
Creative direction and design Stephane Bee
“ As I was transitioning career path I needed a new visual identity for my new activity (name, logo, packaging, web presence). One more time Stephane found the perfect design to match my products, style and ideas.
It's not the first time that I succesfully work with her and would gladly do it again!
Thibault Roulet // Culinary magician